PROYA complies with the regulations of China and other countries or regions where specific markets are located, and exceeds their requirements whenever possible.

Strictly abiding by cosmetics regulations

PROYA complies with the regulations of China and other countries or regions where specific markets are located.

All products, whether produced directly by PROYA or by a contracted manufacturer, fully comply with Chinese law, PROYA's Code of Ethics and Conduct, and internal good practice management guidelines.

Regardless of the format (sales packaging, TV, web, advertising, mobile apps) and the groups (consumers, make-up artists, beauticians, stylists, hairdressers, dermatologists, pharmacists, etc.), we always maintain a sincere approach to product communication, listening to consumers and the voices from all walks of life.

Exceeding relevant regulatory requirements wherever possible

PROYA strives to go beyond the requirements of laws, regulations, national or industry standards to respond to consumer expectations and trends we have observed. We never use ingredients or packaging materials that fail to meet our internal standards, even if they are permitted by regulations. For example, all our product launched after 2019 no longer use formaldehyde-releasing preservatives. We took that initiative by ourselves, even though some national or regional regulations still allow the use of these substances.

We keep an eye on scientific research and remove controversial ingredients from our formulations well ahead of their being banned several years later. For example, since 2014, we have proactively removed ISOPROPYLPARABEN and ISOBUTYLPARABEN from our formulations, which were not banned in China until 2015.

PROYA has also always concentrated on the environmentally friendly nature of the ingredients or packaging materials, even though there are no specific provisions and requirements in the relevant laws and regulations. Since 2015, we have been increasing the proportion of applied plant fibers in patch masks every year, because of their green and eco-friendly characteristics.