PROYA, main brand of Proya Co., Ltd., has officially announced actor Liu Yifei as its global spokesperson for sunscreen products. They have collaborated to produce a TVC short video titled "New Super 'Film', Defining Scientific Sun Protection" to promote PROYA’s "Super Film Silver Tube" sunscreen. This sun protection product combines high-efficiency sun protection and skin care spot-fading in one. It adopts a brand-new exclusive sunscreen patent "Dot Matrix Light Strike Membrane Technology" to create a long-lasting, even, and dense sun protection barrier, effectively blocking ultraviolet rays.