Recently, the “SSE·Dishui Lake High-Quality Development Conference for Listed Companies” and the “SSE·Golden Quality Award” ceremony, hosted by Xinhua News Agency and Shanghai Securities News, was held at Shanghai under the theme of “Empowering with Capital, Encouraging Innovation and Enhancing Quality”. At the conference, the winners of the “2024 Golden Quality Award for Listed Companies” were revealed. Proya Cosmetics Co., Ltd. received the “2024 Shanghai Securities News Golden Quality Award for Sustained Growth”, while Proya’s Chairman, HOU Juncheng, was honored with the “2024 Shanghai Securities News Golden Quality Award for Corporate Leadership”.

The “Shanghai Securities News Golden Quality Award” is one of the most prestigious and influential awards for domestic listed companies. These awards focused on recognizing market entities that demonstrate a strong commitment to high-quality development, celebrating outstanding listed companies and their company executives, and further advancing the high-quality growth of China’s capital market.

Proya was honored with the “2024 Shanghai Securities News Golden Quality Award for Sustained Growth” in recognition of its solid management and ability in sustained growth. This award reflects the capital market’s high recognition of the Company’s profitability, financial position, and industry standing. In recent years, Proya has maintained a double-digit growth momentum in both operating revenue and net profit attributable to the parent company, showcasing the Company’s robust resilience in development. In 2023, Proya achieved an operating revenue of CNY8.905 billion, up by 39.45% YOY; net profit attributable to shareholders of the listed company reached CNY1.194 billion. This achievement positioned Proya as the “first domestic beauty enterprise to join the CNY8 billion club”. Additionally, the Company’s operating cash flow for 2023 increased to CNY1.469 billion, an increase of 32.19% over the same period last year, reaching a new record high. As of September 30, 2024, Proya achieved an operating revenue of CNY6.966 billion, representing a significant YOY growth of 32.72%; and net profit attributable to shareholders of the listed company reached CNY999 million, up by 33.95% YOY.

For years, Proya’s high-quality development has been deeply rooted in the leadership of its Chairman, HOU Juncheng. Recognized for his outstanding leadership, remarkable achievements in corporate management, and forward-thinking strategic vision, HOU Juncheng was honored with the “2024 Shanghai Securities News Golden Quality Award for Corporate Leadership”.

HOU Juncheng once stated, “‘Focus, pragmatism, and innovation’ have been the guiding principles of Proya’s business for many years, serving as the cornerstone for Proya’s continuous growth through business cycles”. Now, after more than 20 years, Proya has grown into a leading listed domestic beauty enterprise with an annual revenue surpassing CNY8 billion, covering a wide range of products including popular exquisite skincare, make-up, body&hair, and high-efficiency skincare. Under HOU Juncheng’s leadership, Proya has been committed to independent development and innovation since its inception, continuously increasing investment in technological R&D. From technological innovation to new product development, from establishing its own research and innovation center to building a global R&D system, Proya has steadily advanced on the path of long-term development. In October 2024, Proya’s European Innovation Center was established in France, further enhancing Proya’s global R&D system.

Since its establishment, Proya has always focused on a singular mission: providing high-quality cosmetics to consumers worldwide. In every aspect, from raw material selection and R&D innovation to product manufacturing, the Company rigorously benchmarks against international advanced standard and strives for excellence. Looking ahead, Proya will remain rooted in China while embracing a global outlook, driven by ambitious, long-term goals. The Company is deeply committed to realizing its grand aspiration of evolving from “Proya of China” to “Proya of the World”.