On the morning of December 30, 2024, diplomatic spouses and diplomats from 12 countries including North Macedonia, Egypt, and Uruguay visited Proya Cosmetics for an exchange visit. The delegation was accompanied by Hou Yameng, General Manager of PROYA, and Fang Yuyou, Co-founder and Board Advisor of PROYA.

During the visit, the diplomatic spouses toured PROYA’s corporate and product exhibition hall, highly praising the company’s R&D capabilities and product quality. In the subsequent symposium, both parties engaged in in-depth exchanges about the integration and innovation of Chinese culture with contemporary cosmetic arts.

This event not only deepened the diplomatic personnel’s understanding of Chinese cosmetics industry but also brought valuable international perspectives and cooperation opportunities for PROYA. PROYA will take this opportunity to deepen its internationalization strategy and actively seek more international exchange opportunities, allowing the world to witness the unique charm of Chinese beauty enterprises.