From April 12 to April 14, the First Zhejiang Chinese Style Beauty & Makeup Lifestyle Festival took place at the Hubin Pedestrian Street in Hangzhou. The event, themed "Zhejiang-made Cosmetics with Chinese Style", was guided by Zhejiang Medical Products Administration and Zhejiang Media Group, hosted by People's Livelihood and Leisure Channel of Zhejiang TV, and backed by Department of Commerce of Zhejiang Province. As a leading listed Chinese domestic cosmetics company, PROYA was invited to the festival, and made the debut of its "Infinite Space" by the West Lake, conveying the concept of scientific skincare and exploring endless possibilities with consumers. By virtue of outstanding performance, PROYA Cosmetics Co., Ltd. was honored with the "Outstanding Exhibiting Enterprise" at the festival, while its main brand PROYA won the "Outstanding Exhibiting Brand".

PROYA "Infinite Space"

PROYA Cosmetics was awarded the "Outstanding Exhibiting Enterprise" and its main brand PROYA won the "Outstanding Exhibiting Brand"

PROYA's "Infinite Space" Delivers the Idea of Scientific Skincare

PROYA's "Infinite Space" aims to present the exploration process of scientific formulation to consumers. Through interactive segments such as the "Scientific Formula" ferris wheel, the "Shield Defense Sunscreen" targeted sniper campaign, the "Star Products" parade, and the "Infinite Space" scientific formula generator, consumers can gain insights into PROYA's scientific formulations and feel its technology and product strength.

PROYA "Infinite Space"

Fun interactive installations within PROYA's "Infinite Space"

A person in charge of PROYA noted that, in recent years, consumers have become increasingly attentive to the product ingredients, efficacy and experience, hoping to find suitable products through more scientific methods. In response to such demand, as an advocate for "scientific formulations" in skincare, PROYA has upgraded its brand concept of "Technology Strength". By starting from promoting scientific skincare principles and offering lifestyle-oriented content and immersive experience, PROYA helps consumers build a more comprehensive scientific skincare system.

During the festival, experts from PROYA's R&D Innovation Center shared scientific skincare knowledge and provided comprehensive explanations on skin aging mechanisms, causes, and solutions. Moreover, experienced skincare consultants from PROYA introduced the technology in products.

PROYA shares scientific skincare knowledge

Innovation Empowers Scientific Skincare

Innovation is the core driving force behind PROYA. From investing in R&D, building talent pools, conducting fundamental research, to fostering global cooperation, PROYA has established a world-class innovation R&D system.

In 2008, PROYA built its own domestic R&D center - "Scientific Skincare Laboratory". In 2013, the PROYA R&D Innovation Center was opened. In 2018, the Zhejiang Provincial Post-doctor Workstation was officially approved. In 2021, PROYA founded its International Science Research Institute, and the PROYA Testing Center obtained the certificate of national laboratory accreditation. In 2023, PROYA Intelligent Logistics Centers, Longwu R&D Center in Hangzhou, and PROYA Shanghai R&D Center were successively put into operation.

PROYA continually refines its R&D across all critical stages from raw materials to finished products, encompassing basic research, formula development, physicochemical analysis, ingredient and product efficacy evaluations. According to PROYA's 2023 financial report, PROYA invested RMB 174 million in R&D, an increase of RMB 45.56 million compared to that in the previous year. PROYA's R&D team expanded to 322 people. The company holds 122 national invention patents, 22 utility model patents, and 112 design patents, totaling 256 patents. PROYA has led or participated in developing 17 national standards, 4 light industry standards, and 26 association standards.

PROYA Patent Wall

PROYA's technological innovation continuously empowers its product strength. Since 2020, with the implementation of the "Big Single Product" strategy, PROYA has launched series like Double Effect, Ruby, Original Repair, and Energy, pioneering the trend of scientific skincare and gaining consumer recognition in the fierce market competition. Public data shows that during last year's Double 11 Global Shopping Festival, PROYA surpassed many international cosmetic giants, topping the beauty industry lists on both Tmall and Douyin - a first for Chinese domestic cosmetics brands in recent years.

Looking ahead, PROYA will continue to explore the path of "scientific formulations" and make "infinite" attempts and breakthroughs. With innovation at its core, PROYA will contribute to the high-quality development of China's beauty industry.