We launched the initiative themed "Beautiful Action - Make the World Better" on the 54th World Earth Day in 2023, engaging PROYA employees in discovering, creating, delivering, and empowering beauty with what they can do practically. Through advertising and publicity, as well as online upcycling ideas solicitation and offline environmental protection-themed movie viewing activities, we aroused concern and thinking about environmental protection, low-carbon actions, and sustainable lifestyles among people.