On March 6, at the celebration of the 114th International Women's Day in Xihu District, PROYA Foundation joined hands with the Charity Federation of Xihu District and Women's Federation of Xihu District to jointly initiated the "Power of Beauty" for Women's Care Action under the support from Charity Trust of Hangzhou Industrial & Commercial Trust Co., Ltd. This marked the first charity trust project by PROYA Foundation.

The "Power of Beauty" for Women's Care Action aimed to focus on supporting disadvantaged women in society, providing them with comprehensive and in-depth assistance. Those women grapple with pressures and challenges from family, workplace, and mental health. They are yearning to be understood, cared for, and given opportunities to showcase their value and talent.

PROYA Foundation’s mission is to unite the power of goodness, promote social diversity and tolerance, create beauty, transmit beauty, and achieve beauty.Keeping this mission in mind, the PROYA Foundation aims to create more employment chances Keeping this mission in mind, the PROYA Foundation aims to create more employment chances and help them boost self-awareness, inner drive for growth, and competitiveness. In 2023, PROYA Foundation launched the Growth Guardian Women Empowerment Program at Xihu District Charity Federation, offering training sessions for women in entrepreneurship, employment skills, leadership, skincare, and makeup. The program also provides instruction on family and work relationships, mental health and emotional management, and professional mental health counseling to help women develop their vision and cultivate a growth mindset. The foundation also continuously involves additional social forces to care for and support women's growth.