In 2023, PROYA's public welfare initiatives shine like the warm sun in spring, casting radiant glows of love and compassion upon those in need. On the global stage, we illuminate beauty with our presence, and in the field of public welfare, we shine brightly with love and compassion.

Part 1 About Us

In August 2023, PROYA successfully established the Zhejiang PROYA Foundation with the approval of the Zhejiang Provincial Civil Affairs Department. Simultaneously, it was recognized as a charitable organization and continue its efforts to build a beautiful, diverse, and inclusive society.

At the 20th anniversary strategic conference of PROYA in November 2023, the PROYA Foundation was officially inaugurated. "Gather the power of love and make the world more beautiful" is our vision, and our mission is to "enabling more people to have a better life" by harnessing the power of goodness.

Part 2 Public Education Assistance

In August 2023, the "Go somewhere faraway" study tour program organized by PROYA was successfully held at the PROYA headquarters in Hangzhou. The "Dream Beyond Team" from Wangba Town Nine-Year School in Kang County, Gansu Province visited the PROYA headquarters for an enterprise study. PROYA plants a seed of "discovering beauty, experiencing beauty, creating beauty, and spreading beauty" in children, leading them to pursue a better life.

In August 2023, PROYA funded the construction of a plastic playground, artificial turf, and children's slides for PROYA Hope Primary School, making it the only village school in the northern mountainous area of Pingliang City, Gansu Province, with such facilities.

On September 20, 2023, PROYA Public Welfare Team visited Dure Town Middle School in Fuyun County, Altay, Xinjiang, and held the launching ceremony of Border School and Dream Center, initiatives under the "Love in the Frontier to Lighten up the Port" ” program. This event also marked the first stop of the "Going Afar to Reach the Future" PROYA Public Welfare Western Education Tour.

On September 22, 2023, the "Going Afar to Reach the Future" PROYA Public Welfare Western Education Campaign arrived at its second stop: Qiemo County, Bayingolin Mongol Autonomous Prefecture, Xinjiang. The launching ceremony of the "One County, One Dream" public welfare program was held. The project aims to enhance the professional competence and vocational spirit of physical education teachers, as well as promote physical exercise and holistic development among students in the border education areas. This is achieved through the implementation of the "Dream Sports Class" in 10 primary and secondary schools in Qiemo County, the renovation of school sports facilities, and the organization of sports events.

On September 25, 2023, the PROYA Public Welfare Team visited the PROYA Hope Primary School in Xiyang Township, Pingliang City, Gansu Province. This marked the final stop of the "Going Afar to Reach the Future" PROYA Public Welfare Western Education Tour, and also a return to the starting point of love. From Hangzhou to Fuyun County and Qiemo County in Xinjiang, and then to Pingliang in Gansu, PROYA Public Welfare Team traveled a total of 12,000 kilometers to deliver love and warmth.

Part 3 Social Responsibility

In November 2023, PROYA participated in the "Mountain-Sea Cooperation" initiative, joined hands with other famous Zhejiang-based businessmen to support the revitalization of 26 counties and cities in Zhejiang Province. As part of this effort, PROYA donated RMB 100,000 to Yunhe County in Lishui City to aid the development of the local collective economy.


In December 2023, PROYA partnered with Wannian Village in Zier Township, Jiulong County, Ganzi Prefecture to provide paired assistance to the enterprises within the village. The company donated RMB 100,000 to support the identification, protection, and development of local intangible cultural heritage and inheritors in the area.


Part 4 Earthquake Relief

In December 2023, PROYA swiftly mobilized its disaster response efforts, promptly procuring RMB 2 million worth of essential food, cold weather supplies, women's care packages, and daily necessities as relief materials. This support was aimed at aiding local earthquake relief efforts and providing livelihood support for the affected population.


Gather the power of love, and make the world better with love. Looking back at 2023 and looking forward to 2024, we will progressively advancing our charitable endeavors and enable more people to live a better life!