PROYA Study Tour Opened the Door of Beauty for Children on August 8, the "Go to the Distant" study tour project was successfully held in PROYA headquarters in Hangzhou. The children in Longnan, Gansu Province were curious about the beauty company and then started the study tour together with PROYA.

   "What does the best beauty company look like?" "What do people do in a beauty company?” In order to help the children understand the industrial features, classification of products, R&D innovation, marketing & promotion, promotion via live streaming and other elements of the beauty company, the volunteers of PROYA carefully prepared contents in advance to create a wonderful experiential study tour.

   From understanding the development of the company, visiting the R&D innovation center, to making lipsticks, observing new media and live streaming, and then to learning about skin care and feeling the artistic atmosphere, PROYA has opened the door of beauty for children, and planted the seed of "discovering, experiencing, creating and spreading beauty" for children. The brand hoped this seed of "beauty” to take root, sprout, and lead the children to pursue a better life.

   This cooperation with Adream provided children with an opportunity to study and travel, making the tour a warm action of PROYA, who has always focused on its high sense of social responsibility, to practice its public welfare undertakings. It is expected that more children will have the opportunity to "Go to the Distant" project in the future and come to PROYA to experience beauty.

   Going forward, PROYA, together with more peers, will build a happy society with love in a more determined attitude by actively assuming social responsibilities and promoting sustainable development.