When it comes to bullying, even a single case will be offensive to the eye.

Minor incidents could have been seen and major ones could have been prevented.

As school starts this year, PROYA joined hands with @CETV to launch a special anti-school-bullying charity video, hoping to convey one message: Bullying is Bullying, #No Matter What#.

Bullying is still happening, yet anti-bullying forces are growing.

Even the smallest beam of light, we believe, can break the deepest of darkness.

The first to step forward will sure be followed by the next.

When the bell rings next time, those damp hearts and souls will surely bask in the sun.

珀莱雅X中国教育电视台 | 萤火计划 @珀莱雅PROYA 的视频 - 视频 - 微博 (weibo.com)