On March 5, PROYA Foundation, in collaboration with The Paper, held the "New Birth · Co-building" Love for Moms - New Mom Mental Health Public Welfare Initiative Press Conference in Hangzhou. Many guests from government agencies, enterprises, hospitals, universities and media gathered together to have in-depth discussions on topics such as fertility dilemma, damage repair, and the construction of family and social support systems, aiming to promote the in-depth attention and rational discussion of the marriage and childbearing issues in society through multi-party cooperation.

At the press conference, a public welfare short film titled "Mom Has No 'Newbie Protection Period’" co-produced by PROYA Foundation and The Paper was played. The short video reveals the parenting experiences of three new mothers of different identities and ages in their first year through interview form, and also shows some common problems faced by new mothers. The three new mothers also called for attention to the physical and mental states of new mothers from their own experiences, and requested corresponding support in terms of infrastructure and psychological counseling, etc.

Also,  the "2025 China New Mother Status Survey Report | Seeing the Dilemmas and Hopes of Mothers", released by the PROYA Foundation in collaboration with The Paper, further revealed the "hidden" dilemmas faced by new mothers. This report is based on questionnaires from 2,481 new mothers and in-depth interviews with five new mothers from different industries such as education and logistics, aiming to reproduce the true current situation of contemporary childbearing. The report shows that the cognition of the younger generation towards the identity of "mother" is iterating and updating. Childbearing injury does not have to be solidified as an inevitable pain, and the dilemma of child-rearing is not destined to be so. They are regaining control over their physical and mental state and trying to collaborate in child-rearing with their partners in a more equal and scientific way.

PROYA Foundation knows that women are not born to be mothers. The difficulties of new mothers need to be "seen", and more importantly, they need systematic support from family and society. Building on this foundation, the PROYA Foundation launched the "Love for Moms - New Mom Mental Health Public Welfare Initiative". This initiative will link forces from government, hospitals, media and public welfare organizations to build a comprehensive social support network for new mothers, helping them effectively deal with postpartum depression, emotional fluctuations and other mental health problems. In addition, it calls on functional departments to pay attention to the construction of medical services such as psychological screening for women after childbirth, promotes enterprises to improve maternal and infant welfare facilities, guides communities to build a volunteer assistance system for "new mothers", and promotes the transformation of mental health services from temporary public welfare actions into systematic social support.