On November 5, Liu Jie, Deputy Secretary of the CPC Zhejiang Provincial Committee and Secretary of the CPC Hangzhou Municipal Committee, led a delegation to conduct research at PROYA COSMETICS CO., LTD. He was accompanied by PROYA’s Founder and Chairman, Hou Junchen, and Deputy General Manager Jin Yanhua.

During the visit, Liu Jie gained a thorough understanding of the company’s development, technological innovations, and new marketing strategies. He encouraged PROYA to actively broaden its international perspective, develop new e-commerce, new retail, and new business models, and strive to become a creator of products that enhance quality of life. He emphasized the need for local governments and relevant departments to improve their mechanisms for “offering practical service for enterprises”, optimize their role as a platform that “responds to enterprises’ needs”, legally protect enterprises’ property rights, and safeguard the legitimate rights and interests of entrepreneurs in order to provide robust support for the growth of private enterprises.

Hou Junchen briefed on the current state of China’s beauty industry, and introduced PROYA’s achievements as a leading domestic beauty brand listed on the stock market, showcasing PROYA’s advancements in brand building, talent development, scientific research innovation, high-level platform construction, intelligent supply chain development, and social responsibility. Moreover, he reaffirmed PROYA’s commitment to focusing on the cosmetics industry, leading the development of Chinese beauty brands, and engaging in global competition to contribute to the internationalization of Chinese brands and beauty culture.

As a leading domestic beauty brand, PROYA has consistently focused its growth on technological innovation, adhering to the “6*N” strategy while continuously expanding its brand matrix, which has led to rapid corporate development. This year, PROYA has received several prestigious accolades, including “2024 Hangzhou Top 100 Enterprises in Comprehensive Competitiveness” “2024 Top 100 Fastest Growing Enterprises in Zhejiang Province,” and “Leading Enterprise of Private Economy Headquarters in Zhejiang Province in 2024.” These honors further highlight PROYA’s strong growth momentum among private enterprises in Zhejiang Province.