From October 18-19, the 2024 China Fragrances, Flavours and Cosmetics Industry Annual Meeting & Expo (CAME), themed "Co-Creation, Win-Win, and Co-Existence", was held at the Nanjing International Expo Convention Center. As a vice-chairman unit of the China Association of Fragrance Flavor and Cosmetic Industries, PROYA made several notable appearances during the exhibition and garnered significant attention.

At the CAME Entrepreneurs Dialogue Forum, Hou Juncheng, Vice Chairman of the China Association of Fragrance Flavor and Cosmetic Industries and Founder and Chairman of PROYA, delivered a speech titled "Craftsmanship as the Foundation, Innovation as the Wings: Building the Future of Chinese Beauty Together". He shared the high-quality development journey of PROYA and his vision for the future of China's beauty industry. He emphasized that scientific research and innovation, digitalization, and international development are the three key drivers propelling PROYA to continuous progress, and are critical factors for the high-quality development of China's beauty industry.

Under Hou Juncheng's leadership, PROYA has consistently deepened its presence in the cosmetics industry, enhancing innovation, product quality, and brand strength. This has resulted in double-digit revenue growth for six consecutive years from 2018 to 2023, successfully positioning the company at the forefront of domestic beauty brands. For his outstanding leadership of PROYA over the past 20 years and his remarkable contributions to the cosmetics industry, Hou Juncheng was honored with the title of "40-Year Meritorious Figure in the Fragrance and Cosmetics Industry" award at the CAME Fragrance and Cosmetics Gala. PROYA has also been awarded the title of "Leading Enterprise in the Fragrance and Cosmetics Industry - Cosmetics" in recognition of its steady development in the industry over the years and its outstanding achievements in technological innovation and product development.

At the expo, PROYA Cosmetics' main brand, PROYA, and its professional makeup artist brand, TIMAGE, made a significant appearance. The PROYA brand was particularly recognized for its outstanding sunscreen products, winning the "2023 Brand of the Year in the Cosmetics Industry of China - Sunscreen Category" award. This accolade highlights PROYA's strong capabilities in the sunscreen category.

In addition, PROYA also showcased its significant achievements in ESG (Environmental, Social, and Governance) development in recent years at its booth during the CAME. For its significant achievements in promoting green production, building a sustainable value chain, and fostering social and ecological harmony, PROYA was honored with the "2024 Sustainable Development (ESG) Practice Case in the Chinese Fragrance and Cosmetics Industry" during the CAME.

Looking ahead, PROYA will continue to uphold the mission of "beauty forever, wonder to share". It will persist in using technological innovation as the core driving force, maintaining a strong focus on brand building, research and development, and sustainable development. PROYA is committed to promoting high-quality corporate growth, delivering high-quality products to consumers, and contributing to the high-quality development of China's cosmetics industry.